In the overpopulated jungle of show business difficultly, yes, probably, it is almost impossible to be unique and unique. Matthew Miller, more known the wide public under a name of Matisyahu, one of those unique persons whom with anybody you will not confuse and at all you do not know to whom to compare. He/she is the most known Jew in the world, but become famous not missionary feats, and reggae execution. Matisyahu - a figure which is not falling absolutely not under standards MTV and a visual format of modern pop charts. The tousled beard, side curls and a coat - not the most typical picture on a TV screen. And that there is that fact that it not at any price will disagree to act in the night from Friday to Saturday and doesn't afford any liberties with fans, giving to any contact especial sense. By present game rules any strangeness can be used in the advertizing purposes, as has occurred to Matitjahu. The dancing version of cheerful reggae framed by it has transformed it into a supernew star of this specific subequatorial style.